Free Thinking

Insights to

simplify your work.

AI Signals AI cares about most

The Signals AI Reads Most Are the Ones You Care About the Least

Your EVP needs AI honesty

Your EVP Doesn't Need an AI Strategy. It Needs Honesty About What AI Is Actually Changing.

AI compression problem

The AI Compression Problem Your EVP Isn't Ready For

AI scraping websites

Your EVP & Employer Brand Aren't Being Read. They're Being Scraped.

Where should employer branding sit

The Employer Brand Ownership Debate is Back (And It's Still Missing the Point)

Stop Trying to be so FAANG-tastic

I'm Not a One-Man Band. I'm a Five-Employee Agency.

strategy, culture and EVP

Your Culture, Strategy & EVP Love Triangle

Bye Employer Branding. Hello Employer Reality

Is This Goodbye Employer "Branding". Hello Employer "Reality"?

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