Free Thinking

Insights to

simplify your work.

Telling a fish to climb a tree

Forget climbing career ladders. Learn to swim career currents.

Culture problems

The Culture Problem Scale-Up Founders Often Don't See Coming

Are you sure you want to hire an entrepreneur?

You Say You Want Entrepreneurial People. Be Careful.

Your EVP needs AI honesty

Your EVP Doesn't Need an AI Strategy. It Needs Honesty About What AI Is Actually Changing.

Questions to ask before starting your culture project

Two Questions To Answer Before Starting Your Culture Project

GEO guesswork

A Lot of GEO Advice From the LinkedIn "Gurus" Is Guesswork. I Built a Tool to Understand What's Real. Here Are My Lessons.

Your EVP & Employer Brand Might Not Be Broken - It Could Be Your Messaging

Chasing a seat at the table

Stop Chasing a Seat at the Table: Building Strategic Influence as a Culture, EVP or Talent Professional

More content won't fix what AI says about your company

The AI Reading Your Employer Brand Is Guessing & That's A Real Problem For You

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