Free Thinking

Insights to

simplify your work.

strategy, culture and EVP

Your Culture, Strategy & EVP Love Triangle

Culture in the age of AI

Culture in the Age of AI: Why Radical EVP Honesty Beats Polished Promises

Five more things to know about how AI reads your employer brand.

AI doesn't read your careers site the way a human does. Five things you'd want to know.

AI Signals AI cares about most

The Signals AI Reads Most Are the Ones You Care About the Least

Your EVP needs AI honesty

Your EVP Doesn't Need an AI Strategy. It Needs Honesty About What AI Is Actually Changing.

AI compression problem

The AI Compression Problem Your EVP Isn't Ready For

AI scraping websites

Your EVP & Employer Brand Aren't Being Read. They're Being Scraped.

Where should employer branding sit

The Employer Brand Ownership Debate is Back (And It's Still Missing the Point)

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