Free Thinking

Insights to

simplify your work.

Questions to ask before starting your culture project

Two Questions To Answer Before Starting Your Culture Project

GEO guesswork

A Lot of GEO Advice From the LinkedIn "Gurus" Is Guesswork. I Built a Tool to Understand What's Real. Here Are My Lessons.

Your EVP & Employer Brand Might Not Be Broken - It Could Be Your Messaging

Chasing a seat at the table

Stop Chasing a Seat at the Table: Building Strategic Influence as a Culture, EVP or Talent Professional

More content won't fix what AI says about your company

The AI Reading Your Employer Brand Is Guessing & That's A Real Problem For You

strategy, culture and EVP

Your Culture, Strategy & EVP Love Triangle

Culture in the age of AI

Culture in the Age of AI: Why Radical EVP Honesty Beats Polished Promises

Five more things to know about how AI reads your employer brand.

AI doesn't read your careers site the way a human does. Five things you'd want to know.

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