Creating a Distinctive EVP
'We're innovative.' 'Our people are our greatest asset.' 'We offer a great culture.' Could be any company, which means it's invisible.
A generic EVP is a fishing net. It attracts everyone and resonates with no one. A distinctive one is a filter - it attracts the right people and repels the wrong ones. The infographic ends with three questions to test whether yours is honestly different or aspirationally identical.
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Check out the Little Lightbulb animation to help bring the learning to life or this post if you'd like to get your teeth into more of the detail
Steal the three questions and run them against your own EVP. If you're feeling brave, share what you found in the comments.
Enjoy!
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