Where you are.Where you could be.
Practical support for your culture, people experience, and employer brand.
Culture & Purpose
Some call this your company’s “why and how” - the shared beliefs, values, and behaviours that define what you stand for.
I’ll help you clarify and codify your purpose, mission, values and behaviours so they guide how people work, lead, and make decisions every day.
Employer Value Proposition
Some call this the ‘give and the get’ - what people can expect when they work with you, and what they need to give in return.
I’ll help you uncover and articulate why your people choose to start, stay, and succeed - ensuring your EVP reflects your real culture, not a corporate ideal.
Talent Engagement
Some think of this as how you connect people to your culture - from first impression to long-term advocacy.
I’ll help you design and activate a joined-up people experience that makes your culture and EVP real at every touchpoint - from hiring to onboarding, development, reward, and beyond.
Employer Brand & Tone of Voice
Your identity, expressed through the stories you tell and the tone you use - it shapes how people feel about working with you.
I’ll help you craft an employer brand and tone of voice that mirrors your culture and creates consistent, aligned communication across every channel and audience.
A little help.
Or the whole journey.
A fresh pair of eyes.
Reality Check · 60 - 90 minute call
You know something needs to shift. You’re just not sure where to start. Let’s untangle the challenge, explore options and work out the next steps.
- An honest look at where you are today
- The assumptions worth challenging
- A clearer sense of what to do next
Find what’s really going on.
Clarity Sprint · 2 - 4 week engagement
Take a closer look at your culture, EVP or employer brand. Together we’ll separate the symptoms from the causes and focus on what matters.
- An audit and playback of what you have today
- Gaps and opportunities made visible
- Clear priorities for your next move
Put your real into words.
Definition Project · 6 -10 weeks project
Get under the skin of your business. Turn research and conversations into a clear expression of your culture, values, EVP or employer brand.
- Research grounded in your people’s experiences
- A shared direction your leaders can get behind
- A practical foundation to build from
Move from words to work.
Activation Advisory · Retainer /advisory basis
Connect promises to what people experience. From recruitment to development, make the real show up in the moments that matter.
- A considered activation plan
- Support for your people and communication teams
- Advice as you learn, test and embed
Help your people move forward.
Learning & Development · 2 hours - 2+ days workshops
Give your team the thinking space, tools and confidence to make progress. Virtual or in-person sessions, shaped around what you need.
- Sessions built around your challenge
- A practical, participative approach
- Learning you can put to work on Monday
Put AI to useful work.
AI Advisory · One-off setup or ongoing advisory
For independents and small teams working in culture and talent. Find what's worth automating and get it working in your business.
- Work out where AI can actually help
- Practical setup using the tools I run my own business on
- Support to make new ways of working stick
Get AI working in
your business.
For independents, small businesses and scale-ups in the culture, talent, EVP or employer brand space. I'll work out what's worth automating, what isn't, and help you set things up so they stick - the same tools and techniques I run my own business on.
Good work.
Good company.
“Ben’s work on our culture evolution required both strategic vision and the facilitation skills to bring executives along, a balance he managed incredibly well.”
Greg Sheppard
Chief People & Culture Officer at Booksy