84 seconds · Captions included · Sound on for narration
Give People Something Real to Choose
An EVP should help people understand what working with you is really like. Find the stories, everyday experiences and honest trade-offs that make your offer distinctive, so people can make an informed choice.
The lightbulb moment
Ask for stories and recent examples from employees, new joiners and leavers to understand the everyday experience.
Make the trade-offs clear by showing what people gain alongside what they need to be comfortable with. Different approaches suit different people.
Close the gap when the experience does not match the promise. Fix what is happening rather than dressing it up.
Read the transcript
“Great Culture”. “Innovative”. “People First”. “Passionate”.
It could sound like almost anyone.
Your employee value proposition should help people understand what working with you is really like.
One company might give you responsibility early, but fewer step-by-step guidelines.
Another might give you rigid processes to follow, with less room to do things your own way.
Neither is wrong. Different people will prefer different approaches. That’s entirely the point.
To find those differences, ask for stories, not just ratings.
Talk to employees, new joiners and people who’ve left.
What surprised you when you joined?
When a project goes wrong, what happens next?
What do you love here that also drives you mad?
Who struggles here, even when they’re good at the job?
Ask for a recent example. Look for recurring experiences, then check whether people across the business recognise them.
Show what people gain, alongside what they need to be comfortable with.
And if the experience doesn’t match the promise, fix the gap. Don’t dress it up.
Give people something real to choose.
Need help with any of this? Reveal The Real. Helping you attract, engage, and retain people with your reality.
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Show what makes working with you different
Create distinctive hiring content grounded in your reality, so people can make an informed choice.
Or read The Talent Ecosystem Unpacked guide