Free Thinking

Insights to

simplify your work.

Cover image for a post about employer branding being something to someone, not everything to everyone.

Make Your Employer Branding Something To Someone

A cover image for a post that questions whether your recruitment marketing really needs to focus on attracting more applicants

Recruitment Marketing Needs Some Things In Order

Cover image for a post on Culture, EVP, Employer Branding & Talent Marketing

Culture. EVP. Employer Brand. Talent Marketing... What's the Difference?!

Cover image for a post on EVP and what it includes

What's an EVP & What Does it Include?

Cover image for a post about how to calculate the ROI of employee advocacy

Calculating The ROI Of Employee Advocacy

Cover image for a post about how to demonstrating real ROI in employer branding and talent marketing

Getting Better At Calculating ROI in Employer Branding

Blog post cover image for my podcast appearance on The Holistic Recruiter Club with John Hazleton

The Holistic Recruiter Club

Cover image for a post about how organic content being shared on LinkedIn company pages isn't reaching the people you probably want it to.

Your LinkedIn Company Page Echo Chamber

Blog post cover image for my podcast appearance on the LEAP Listens podcast with Sara and Roger

Leap Listens Podcast Appearance

Keep in touch to find out how I can help you

reveal your real

Want to discuss something?

contact me