Free Thinking

Insights to

simplify your work.

Your EVP & Employer Brand Might Not Be Broken - It Could Be Your Messaging

Culture problems

The Culture Problem Scale-Up Founders Often Don't See Coming

An Employer Brand is so Much More Than an Attraction Tool

Culture in the age of AI

Culture in the Age of AI: Why Radical EVP Honesty Beats Polished Promises

EVP in 2026

Your EVP Strategy for 2026: We Aren't in Kansas Anymore, Toto

AI Challenges

The AI Reality Check: Challenges We're Actually Facing in 2026

The Culture, EVP, Employer Brand & Reputation Breakdown: What's The Difference & Why it Actually Matters

Why so many EVPs sound the same

Why So Many EVPs Sound The Same

Chasing a seat at the table

Stop Chasing a Seat at the Table: Building Strategic Influence as a Culture, EVP or Talent Professional

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