Free Thinking

Insights to

simplify your work.

Cover image for a post about navigating employer branding in a global and diverse world.

Navigating Employer Branding in a Global & Diverse World

Blog post cover image for my podcast appearance on Employer Bland with Chris Murdoch

Employer Bland With Chris Murdoch

Cover image for a post about my believe that employer branding shouldn't be thought of as about 'selling'.

Employer Branding Isn't About Selling

Cover image for a post about employer branding being something to someone, not everything to everyone.

Make Your Employer Branding Something To Someone

A cover image for a post that questions whether your recruitment marketing really needs to focus on attracting more applicants

Recruitment Marketing Needs Some Things In Order

Cover image for a post on Culture, EVP, Employer Branding & Talent Marketing

Culture. EVP. Employer Brand. Talent Marketing... What's the Difference?!

Cover image for a post on EVP and what it includes

What's an EVP & What Does it Include?

Cover image for a post about how to calculate the ROI of employee advocacy

Calculating The ROI Of Employee Advocacy

Cover image for a post about how to demonstrating real ROI in employer branding and talent marketing

Getting Better At Calculating ROI in Employer Branding

Keep in touch to find out how I can help you

reveal your real

Want to discuss something?

contact me