Employer Branding Isn't About Selling

For too long, employer branders and talent marketers have believed their role is to 'sell' the organisations they work for.

The results?

• The content 'sea-of-same' we're all drowning in. 🥱
• The high-volume vanity metrics paraded around as misguided signs of 'success.'
• Organisations walking around in the employer branding equivalent of the emperor's new clothes. 😳

To name just a few.

I believe there is a better way and a massive opportunity for companies to 'reveal their real' to more effectively and efficiently impact how they attract and keep more of the relevant people their organisations need.

After sharing this on LinkedIn, it kicked off quite the discussion and debate in the comments. One of them, by David Ige, summed my opinion up perfectly:

"... honest storytelling is also a strategic approach to guiding people through their decision-making journey. 𝙄𝙩'𝙨 𝙖 𝙥𝙚𝙧𝙨𝙪𝙖𝙨𝙞𝙫𝙚 𝙚𝙡𝙚𝙢𝙚𝙣𝙩 𝙩𝙝𝙖𝙩 𝙘𝙤𝙢𝙥𝙡𝙚𝙢𝙚𝙣𝙩𝙨 𝙩𝙝𝙚 𝙚𝙨𝙨𝙚𝙣𝙘𝙚 𝙤𝙛 𝙨𝙚𝙡𝙡𝙞𝙣𝙜." Hat-tip, David, for this great articulation. 🎩 👏🏼 ☺️