Employer Bland With Chris Murdoch

Inspired by Rory Sutherland's book, Alchemy , I caught up with Chris to discuss the importance of understanding the basics of human psychology when it comes to employer branding.

We discuss how certain psychological principles seamlessly tie into and connect recruitment marketing, employer branding, and your entire people experience.

Here are a few principles we break down:

• The Peak End Rule: Our memories of events are shaped by the most intense moments and the end of them.
• Idleness Aversion: People prefer to stay busy rather than just wait around, even if it takes longer.
• Operational Transparency: Trust goes out the window if you’re unclear about what’s happening behind the scenes.
• Uncertainty Anxiety: People get more stressed if left in the dark.
• The Progress Principle: Even small steps forward will keep people motivated.

Have a listen to learn how to connect these dots to employer branding and the people experience, where I share practical examples of how you can use these strategies to boost your recruitment marketing and employer branding