60 seconds · Captions included · Sound on for narration
Read the transcript
Culture lives in what we do every day.
Purpose explains why we exist. Mission and vision guide what we do and where we’re going. Values express what we believe. Behaviours show how we act.
Culture takes shape in how we listen, help, make decisions and handle mistakes. What we encourage or tolerate becomes normal.
Middle managers shape each team’s culture. They need training and support to put shared values into practice through feedback, recognition and performance conversations.
It’s a loop: culture shapes behaviour, and repeated behaviour reinforces culture.
So what drives behaviour? People adapt to earn rewards and avoid reprimands.
Ask salespeople to collaborate, but set individual targets and reward only their own sales with commission and you’re asking for teamwork while rewarding competition...
Culture doesn’t eat strategy for breakfast. They must dine together.
The lightbulb moment
Everyday actions turn shared values into the culture people experience.
Rewards and reprimands shape behaviour. Reward teamwork if you want collaboration.
Culture and strategy must dine together. What you encourage needs to support where you want to go.
What Makes Culture
Culture takes shape in everyday actions. See how leadership, habits and rewards influence behaviour, and why culture and strategy must work together.
The lightbulb moment
Everyday actions turn shared values into the culture people experience.
Rewards and reprimands shape behaviour. Reward teamwork if you want collaboration.
Culture and strategy must dine together. What you encourage needs to support where you want to go.
What is your culture encouraging?
Explore the diagnostic to connect the culture people experience with your EVP and employer brand.
Or read The Talent Ecosystem Unpacked guide