44 seconds · Captions included · Sound on for narration
Culture, EVP and employer brand: what’s the difference?
They’re often used interchangeably. Understanding the difference helps you connect what people experience with what you promise and how you show up.
The lightbulb moment
Culture is the reality people live.
EVP is the deal you offer each other.
Employer brand is how that reality and promise are understood.
Read the transcript
Several ingredients help a company attract, engage and retain its people.
It starts with culture: how people treat each other, make decisions and get things done.
The EVP is the deal: what you contribute, and what you get in return. In a nutshell, that’s the pay, people, projects and prospects.
Your employer brand is how that reality and promise are understood, inside and outside the organisation.
Need help with this in your business? Reveal The Real, helping you attract, engage and retain people with your reality.
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Want to communicate your culture more accurately?
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