71 seconds · Captions included · Sound on for narration
The Employee Value Proposition: Your Deal
Make the deal clear on both sides. Explore pay, perks, prospects, a positive environment and the pillars of culture, then connect what you promise with what people experience.
The lightbulb moment
Look beyond benefits at worthwhile work, growth, a positive environment and the culture beneath it.
Make it mutual by connecting what the organisation offers with the skills, effort and ideas people bring.
Keep the promise so the spoken and unspoken deal matches what people actually experience.
Read the transcript
A good deal works both ways. Your employee value proposition is what you get, what you give, and the deal you make to your employees.
Pay matters: salary, bonuses and share options. So do perks, from flexible time and holidays to pensions and healthcare.
But the deal goes further. Prospects mean worthwhile work, learning, coaching and room to grow, alongside the strength and direction of the business.
A positive environment gives people balance, ownership, recognition and the support to do their best work.
And underneath it all are the pillars of culture: values, leadership, trust and how people treat each other, every day.
In return, people bring their skills, effort and ideas. The strongest deal joins these things up. What the organisation promises is what people actually experience.
Your EVP is more than a list of benefits. It's a mutual, spoken and unspoken promise for success between employers and their people.
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Does your deal match the reality?
Use the diagnostic to connect your employee value proposition with the culture people experience and the employer brand story you tell.
Or read The Talent Ecosystem Unpacked guide