70 seconds · Captions included · Sound on for narration
Keeping the Beating Heart Alive
Keeping culture, your EVP and your employer brand alive takes more than one team. See how shared responsibility, clear handovers and regular check-ins turn the promise into a consistent people experience.
The lightbulb moment
Share the responsibility across leadership, HR, employer branding, marketing, communications and recruitment.
Connect the handovers so candidates, new starters and colleagues experience the same promise.
Keep checking together through shared goals, regular feedback and clear follow-through when the experience falls short.
Read the transcript
Keeping culture, your EVP and your employer brand alive takes more than one team.
Leadership sets the direction: what we stand for, and where we're going. HR shapes the values, behaviours and everyday experience.
Employer branding, marketing and communications connect strategy, identity and activation, making the promise clear.
Recruitment takes that promise into conversations that attract and engage talent.
The promise travels with people. Candidates should see evidence of it. New starters should experience it early, and colleagues should live it every day.
Regular check-ins, shared goals and feedback loops help people work across functions. When the experience falls short, they agree what to change and check that it happens.
That's how we create an authentic, consistent people experience. It takes a village and constant alignment. Collaboration keeps the heart beating strong.
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All the ideas from this film, in one infographic. Save it for later or use it to start a conversation with your team.
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Where do your handovers need attention?
Use the diagnostic to explore how your culture, EVP and employer brand connect. Then bring the right teams together to agree one change and check that it happens.
Or read The Talent Ecosystem Unpacked guide