64 seconds · Captions included · Sound on for narration
Living Your Employer Brand
Turn your employer brand promise into everyday experience. Follow collaboration through attraction, hiring, onboarding, development, reward and alumni relationships.
The lightbulb moment
Make the promise tangible through real stories, hiring conversations and an onboarding experience that reflects it.
Reinforce it every day through goals, development, recognition and rewards that support the behaviours you want.
Keep the relationship alive across the whole people experience, including when colleagues move on.
Read the transcript
People judge your employer brand by what happens to them. Say you promise collaboration. That promise needs to show up throughout their experience.
Attract people with stories of real teamwork, and job ads that explain how teams work together.
When hiring, explore how someone succeeds with others, as well as independently.
Onboarding should make the promise tangible. A buddy helps new colleagues understand how things work.
Then build collaboration into cross-functional projects, goals, development and performance conversations.
Recognise shared success. If collaboration matters, reflect team contributions in rewards, including sales commission.
And when people leave, keep the relationship alive through an alumni community where they can reconnect and support each other.
Your employer brand lives or dies through the entire people experience. Do you walk your talk at every moment that matters?
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All the ideas from this film, in one infographic. Save it for later or use it to start a conversation with your team.
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What does AI make of your Employer Brand?
Your real culture has a tell. It's hidden in how you communicate. Are you cutting through with distinctive brand character? Or blending in as a copycat corporate clone?
Or read The Talent Ecosystem Unpacked guide