Reactive vs Proactive Talent Attraction & Recruitment
Many recruitment and talent attraction operations are far too reactive, which can lead to missed opportunities and a constant cycle of panic - recover - repeat. 😮💨
Moving away from this exhausting recruitment version of Groundhog Day is where a case for proactive employer branding and talent attraction becomes critical.
The hamster wheel described above is constant flood recovery 🏊🏼♂️.
Proper employer brand marketing is building flood defences. ☔
Let's be realistic - there will always be times when you need to be reactive, but for many, there's a huge opportunity to use more proactive approaches — building relevant audiences, nurturing them, and then approaching them first when hiring needs reappear.
This is exactly what I cover in my latest video below. Beneath it, you can access and download the document I run through in it, too. 📺 📘 👇🏼
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