Reactive vs Proactive Talent Attraction & Recruitment

Many recruitment and talent attraction operations are far too reactive, which can lead to missed opportunities and a constant cycle of panic - recover - repeat. 😮‍💨

Moving away from this exhausting recruitment version of Groundhog Day is where a case for proactive employer branding and talent attraction becomes critical.

The hamster wheel described above is constant flood recovery 🏊🏼‍♂️.

Proper employer brand marketing is building flood defences. ☔

Let's be realistic - there will always be times when you need to be reactive, but for many, there's a huge opportunity to use more proactive approaches — building relevant audiences, nurturing them, and then approaching them first when hiring needs reappear.

This is exactly what I cover in my latest video below. Beneath it, you can access and download the document I run through in it, too. 📺 📘 👇🏼

Download the document in the video 📘 👇🏼: