How To Enhance Your Employer Brand Across Your People Experience

Employer branding isn't just about pay, perks, and pretty pictures. As fluffy as this may sound to some, it's about emotions.

Your EVP covers the logical reasons for working with you. Your brand creates the instinctive ones. The gut reactions. The, "I can't quite put my finger on why, but this just feels right."

The problem is that we pesky humans are fickle. One day I'll love you, the next day... 😬 And this emotional seesaw is heavily impacted by the experiences I have with you along my candidate and employee experience.

I'd go so far as to say that your employer brand is only as strong as the weakest link in your experience chain. I see an amazing video on social media? I love you! 🥰 📈 Take me through a crappy ATS experience? That love may not evaporate entirely, but it'll definitely take a dent and, at least, start sowing seeds of doubt about your company that may not have previously been there. 🤬 📉

This fragile relationship is why it's crucial that your employer brand is woven throughout 𝙚𝙫𝙚𝙧𝙮 touchpoint of your employee experience. From attraction and hiring to onboarding and beyond. Wherever your weakest link is, that's where your brand's reputation risks being damaged.

Someone once said, "To build a brand and reputation, you have to climb up the stairs. But to lose it, you fall out the window." This couldn't be truer for employer branding. A single bad experience can screw up loads of hard work.

In my latest video above, I dive into some psychology behind human behaviour and employer branding, and outline a workshop you can run to help you protect your employer brand throughout your people experience.

I hope it helps someone out there and, as always, shout if you'd like me to help you with any of this stuff.