Calculating The ROI Of Employee Advocacy

Many people say we must get better at demonstrating R.O.I. in employer branding and talent marketing, but not many are showing us how to do it. Until now... 😉

In this video, I deep-dive into calculating it with an AI tool I've built, 𝘼𝙉𝘿 how to communicate it with your stakeholders demanding these commercial conversations.

Although this example is specific to requesting investment for an employee advocacy program, the things I go through are transferable across multiple scenarios.

Want to skip to the bit you're most interested in? I've got you covered with the timestamps included in the video's description.

If you'd like this tool so you can play with it yourself, you can ACCESS IT HERE until I figure out how to build a version I can place directly on my site

I hope you find it useful, and it helps level-up the ROI game I think our profession needs to get much better at playing.