Employer Brand Breakdown
A lot of people think employer branding is the pretty pictures - fonts, colours and a nice careers page. That's the identity, and it's only one of three parts.
The other two are strategy (who you are and why you exist) and activation (how you get the message out). Miss one and you end up with either a boring document nobody reads, or random acts of marketing that make the company look inconsistent.
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Pass this one forward to anyone who still thinks employer branding is a logo and a careers page.
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